Getting better and higher search engine rankings has been the hot topic in the web industry since the boom of Internet search engines. Thinking on how do I optimize my website for search engines, read this…
The search engines apply their individual algorithms to rank the websites for a specific searched term. These search engines have their own criteria on which they set the search result list or rankings for the website. To get your website into higher search engine rankings and earn more traffic you need to study, implement and follow some basic steps.
This is what I have found out as the best solution to survive through any abrupt changes in the algorithms for any search engines. Here are some 10 basic tips for getting an improved search engine placement.
On Page Optimization Techniques
1. Start with Keyword Research on your topic using tools like wordtracker, adwords.
2. Finding the exact popular keywords for each subject related to your website. Also check the popularity for their synonyms.
3. Sort the keyword list as per the keyword popularity as well as the current competition for every selected keywords or key phrase. Avoid choosing the keywords with too high popularity and competition, as they are hard to rank for.
4. Making a good effective title for each of your pages, with use of the most relevant and important keywords. Make a grammatically and logically correct title using the combination of these keywords. The title should hint about the actual page content. If possible try to write a separate page for each section of your subject or domain.
5. Write a good short description about the page content as a startup paragraph. Write a well-formatted content using important and proper HTML tags. Make Use of html tags like H1, Bold etc while maintaining the natural flow for the reader. Distribute your content in paragraphs and with effective use of subtitles. Add a summary paragraph with some of the researched keywords will make it look more professional.
All this contributes to on page optimization…
6. After uploading the page, you need to make it public. Starting with off page optimization you need to make your website crawler friendly. Crawler is the search engine robot that crawls through your web site content and stores a short snap of the actual content. It is said that almost 80% People online, use these search engines like Google, Yahoo and MSN, to find answers for their queries online. The query posted by the user, searches through the database of crawled websites and reverts back with the list of the most matching websites as per their relevance factor, which sets their placement in the list [Search Engine Rankings or Search Engine Position]. The search terms used here are nothing but the “target keywords“. We should consider optimizing our website pages for specific set of such keywords used by our probable readers or customers online. Its found that generally people browse through only first couple of pages of search engine results. So to get your website into the top 10 rankings or on first page of the search engines is the real gain! It can earn high traffic to your website.
Off Page Optimization Techniques
7. Generate a sitemap for you website, possibly put a html version of it within your website. Submit the XML sitemap to the some specific search engines, which provide such support.
8. Submitting your website to related web directories. Remember to check the exact suitable categories for your website.
9. Register to forums related to your subject. Submitting your website URL along with your comments on any topic specific forums can become a effective back link for your website. Of course …avoid spamming.
10. Start a Blog to write more informal content about your specific topics and get some natural back links to your actual website or related pages on your website. Use relative target keywords in back links. Populate your blogs through various online groups.
Thus effective implementation of these on page and off page search engine optimization techniques
can help in getting better and higher search engine rankings!!
